Job Description

Content & SEO Writer – Massachusetts Divorce & Family Law Focus Wright Family Law Group is a leading Massachusetts divorce and family law firm known for its fearless advocacy, clear communication, and modern approach to client service. We are expanding our digital marketing team and seeking a resourceful, detail-oriented content writer with strong research and SEO skills to produce authoritative, high-ranking legal content. This role requires someone who can think like a strategist and storyteller — blending accurate legal information with clear, engaging writing that drives search performance and client engagement. Responsibilities: What You’ll Do: • Write and optimize high-quality blog posts, website pages, and educational articles covering Massachusetts divorce, custody, child support, alimony, and restraining order topics. • Research legal themes independently using credible public sources (e.g., Mass.gov, court rules, statutes) — access to Westlaw or Lexis is a plus but not required. • Apply on-page SEO best practices, including keyword clustering, H1/H2/H3 formatting, meta titles and descriptions, internal linking, and alt text. • Write with E-E-A-T principles (Expertise, Experience, Authoritativeness, Trustworthiness). • Use tools such as Grammarly Premium, AI-assisted writing software (ChatGPT or Paxton AI), and SEO optimization platforms (SEMrush or similar) to enhance quality, readability, and compliance. • Follow the Massachusetts Rules of Professional Conduct for attorney advertising — no guarantees, misleading claims, or unverifiable comparisons. • Collaborate with our marketing team (SEO expert, web designer, Social Media Marketing Strategist, Video Editor) to align blog content with broader marketing campaigns. • Track article performance using Google Search Console and Analytics data to refine strategy. • Collaborate with the marketing manager to plan weekly blog topics based on keyword briefs and analytics data. • Edit and improve existing blog posts to maintain freshness and keyword performance. Qualifications: What We’re Looking For: • Proven writing experience — ideally in legal, professional services, or technical content. • Strong understanding of SEO principles (keywords, backlinks, internal linking, metadata). • Familiarity with Google Search Console, SEMrush/Ahrefs, or SurferSEO preferred. • Excellent grammar, tone, and clarity; proficiency with Grammarly Premium required. • Knowledge of plagiarism detection tools (Grammarly, Copyscape). • Ability to research Massachusetts-specific family law topics and explain them in plain English. • Highly organized, self-directed, and comfortable meeting deadlines in a remote environment. • (Preferred) Background in journalism, law, English, or communications. About Company: At Wright Family Law Group, we believe in creating a workplace where every team member feels valued and supported. You’ll be joining a firm that prioritizes respect, collaboration, and a sense of purpose in every role, because we know that even the smallest details make the biggest difference. Why Join Us? At Wright Family Law Group, we offer flexible hours, a supportive team culture, opportunities to grow your skills, and meaningful work that makes a difference. This isn’t just a job—it’s a chance to be part of a team that values and respects every contribution.

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